An Analysis of the Current State and Strategic Pathways of Cross-Cultural Communication in China's Film and Television Industry

Abstract

As soft power becomes a key focus in international communication, China's film and television industry has made initial progress in cross-cultural dissemination. However, further optimization of communication strategies is necessary to enhance its global influence. This paper, drawing on questionnaire surveys and in-depth interviews, adopts a comparative perspective on the Chinese and South Korean film and television industries. It centers on the successful practices of Korean dramas in content creation, dissemination strategies, and industrial mechanisms, exploring the implications for advancing the global outreach of Chinese cultural products. The study finds that Korean dramas have established an efficient model of cross-cultural communication through a well-developed international dissemination system. Based on this observation, the paper proposes that China's film and television industry can systematically enhance the global dissemination of domestic dramas by strengthening audience engagement and creative interaction, optimizing narrative pacing and emotional expression, innovating themes and cultural integration, expanding diversified international communication channels, and improving policy support mechanisms. These recommendations aim to provide both theoretical insights and practical pathways for the global development of China's film and television industry.