Exploring the Reasons behind the Emergence of Internet Memes and Their Impact: A Case Study of the "泰裤辣" Phenomenon
DOI:
https://doi.org/10.62051/agv0e663Keywords:
Internet Memes; Functionalism; Deconstruction and Construction; Meme Culture; Mapping.Abstract
The viral spread of the "泰裤辣" meme in China has turned it into a phenomenon in the online world. From a functionalist perspective, "泰裤辣" has become a means of emotional release, a tool for social interaction, and a material medium for social and cultural expression, leading to its popularity on the internet. As a meme with strong postmodernist characteristics, the complete journey of "泰裤辣" from its birth, deconstruction, construction, to reconstruction reflects a facet of the current online society. "泰裤辣" acts as a mirror, reflecting the interplay between the online and real-world societies, as well as the differences between self and the other.
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References
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