The Specific Application of Big Data Analysis in the Development of E-commerce Marketing

Abstract

With the rapid development of technologies such as big data, cloud computing, and the Internet of Things, the application of big data has become increasingly widespread. The adoption of these new technologies has impacted the traditional business environment, simplifying the traditional business model from production and logistics to sales, primarily through e-commerce marketing, thereby shifting the market from a seller-centric to a consumer-centric approach. In online e-commerce, buyers and sellers do not need to meet in person; the transaction process is handled by a third party. This credit model, based on internet information technology, enables comprehensive coverage of the e-commerce marketing network. E-commerce marketing relies on big data analysis, which can effectively analyze information capacity, help e-commerce companies clearly identify consumer positioning, and target core marketing. It also effectively summarizes consumer preferences and habits, plans a distinctive sales market, and brings higher economic profits to e-commerce enterprises.