Research on the International Communication Effect of “Genshin Impact” on YouTube From the Perspective of Interaction Ritual Chain Theory

Authors

  • Haoqi Zhang

DOI:

https://doi.org/10.62051/0d8esf45

Keywords:

Genshin Impact, Interaction Ritual Chain, International Communication.

Abstract

Based on the interaction ritual chain theory, this study conducts in-depth research on the international communication of “Genshin Impact” on YouTube. In addition to analyzing the international communication of popular videos with “Genshin Impact” as the keyword on YouTube, this paper reveals the focus of the audience through word frequency statistics and figures out its communication mechanism from the perspective of interaction ritual chain theory. Finally, the paper summarizes the enlightenment of the successful international communication of “Genshin Impact” and provides profound thinking for the overseas communication of Chinese culture.

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References

[1] Wang, W. J. (2023). How to build “meta-soft power” in international communication—Taking “Genshin Impact” to drive Chinese culture overseas as an example. Research of Radio and Television, (04): 38-45.

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[3] Xue, Q. & He, X. Q. (2023). Research on the international communication of Chinese online games in ASEAN. Media, (15): 61-64.

[4] Tang, R. H. & Ye, Y. Q. (2023). Symbols, stories and interactions: The triple narrative mode of digital games telling Chinese stories well. Modern Communication (Journal of Communication University of China), 45(10): 43-51. DOI: 10.19997/j.cnki.xdcb.2023.10.017.

[5] Zhao, H. X. (2023). Analysis of the impact of open world games on China’s cultural communication and its countermeasures—Taking “Genshin Impact” as an example. Public Communication of Science & Technology, 15(20): 101-104.

[6] Yang, W. Y. & Xu, Y. L. (2023). Cross-cultural communication of Chinese excellent traditional culture in online games—Taking “Genshin Impact” as an example. News World, (12): 108-111. DOI: 10.19497/j.cnki.1005-5932.2023.12.029.

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Published

26-09-2024

How to Cite

Zhang, H. (2024). Research on the International Communication Effect of “Genshin Impact” on YouTube From the Perspective of Interaction Ritual Chain Theory. Transactions on Social Science, Education and Humanities Research, 13, 155-161. https://doi.org/10.62051/0d8esf45