Social Media and Marketing Strategies of Fashion Brand

Abstract

In today’s society, social media platforms gained huge public attention, people use social media platforms to entertain and acquire informantions, many of the companies are also starting to make use of the social media paltforms to promote the brand and its products. Therefore, it is crucial for fashion brands to adjust their marketing strategies and take full advantage of these social media paltforms so that their brands can have a better future development. However, some brands have their extraordinary social media marketing skills. The south France brand, Jacquemus, for example, is a role model of social media marketing. Its total revenue increased 40 times during the past 6 years. This article analyzed the successful case of jacqumus, summarized X points which are important to social media marketing. This article devided the marketing strategies of Jacueqmus into brand image, creative design, and celebrity collaboration three parts, analyzed these strategies’ adaptations to social media platforms and the effect it finally achieved. It also has reference significance to other brands.