Market Strategy Analysis of Li Ning Based on SWOT and 4PS
DOI:
https://doi.org/10.62051/bcqrpp71Keywords:
Lining; 4ps; SWOT; Market strategy.Abstract
With the advent of the 21st century, the world economy is getting better and better, and people pay more attention to health and vigorously develop sports. With the tide of The Times, the development of sports companies is also getting better and better. This paper mainly discusses the market analysis of Li Ning Company. After years of development, Li Ning company, as a leading brand in China's sports industry, has shown a strong momentum of development in the market research. But at the same time, Li Ning also needs to constantly adjust and optimize our marketing operation and marketing strategy to achieve sustainable development. Li Ning's market research will be very helpful to other participants in the Chinese sports market to better understand the development of the market development trend and the internal needs of consumers and to develop more critical market strategies and product planning, to occupy a dominant position in the fierce market competition.
Downloads
References
Quan MinCheng. Analysis of Xiaomi's marketing model in the Korean market [D]. Beijing: Capital University of Economics and Business, 2020.
Hua Rui Jie. Li Ning company internationalization strategy of marketing model innovation and exploration [J]. International Cooperation, 2023, 397 (12): 52 - 54
Xu Hui, Li Yang, Wang Yajun. How Chinese international enterprises break through cross-cultural communication barriers through the perspective of competition marketing: Based on the case study of Hisense Group [J]. The Journal of Management. 2022, 19 (12): 1744 - 1755.
Du Leyun. Research on the marketing strategy of Chinese enterprise brand internationalization [D]. Hangzhou: Hangzhou Normal University, 2021.
Wu Lina, Li Xiaohui. Research on marketing Strategy of Li Ning Group transformation based on SWOT analysis [J]. Modern Business, 2017, (02): 25 - 26.
Xiao Hanyue. Performance analysis of the strategic transformation of Li Ning Company [D]. Jilin University of Finance and Economics, 2021.
Tian bo, Yuan Baohua, Zhao Hongshan. Marketing and communication opportunities brought by web celebrity industry to Li Ning [J]. Modern Business, 2017, (02): 22 - 23.
Wang Haomin, Chen Huimin. China-fashion the reshaping of the national sports brand under the background of the rise —— Take Li Ning brand as an example [C] / / Chinese Sports Science Society. Summary of papers of the 13th National Sports Science Conference —— Wall Newspaper Exchange (Sports Industry Branch). [Publisher unknown], 2023: 2.DOI: 10.26914/c. cnkihy. 2023. 068445.
Ding Ran, Liang Jinhui. Research on brand value and marketing strategy of Li Ning Company [C] / / Chinese Sports Science Society, China Sports Goods Industry Federation. Collection of 2014 China Sports Industry and Sports Goods Industry Development Forum. [Publisher unknown], 2014: 1.
Wang Xiaoqiao, Ao Feng, Zhao Zhenjun. Analysis on the development of electronic commerce of Li Ning Company [J]. Cooperative Economy and Technology, 2013, (21): 76 - 77.
Downloads
Published
Conference Proceedings Volume
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
