Research on the Performance Analysis of Meituan
DOI:
https://doi.org/10.62051/wrap9020Keywords:
Marketing; branding; performance analysis; E-commerce; pandemic.Abstract
The pandemic has had a devastating impact on China's economy. People and purchasing behavior have changed a lot since then. This brings threats and opportunities at the same time for companies, and companies need to adapt to survive and grow after the disaster. As a result, this study's research objective is to analyze and suggest changes to an e-commerce company running in China Meituan. The research methods in this study are listed as follows: First, the data for the company performance is used, followed by the Pestle analysis and portal five forces theory To analyze future threats and market changes in China. The third is to analyze the internal factors of Meituan to find its strengths and short backs. Finally, it is by combining the information gathered to suggest Meituan. This study indicates that Meituan has done well in the past; with the opportunity provided after the pandemic and its competitive advantage, Meituan can earn a dominant place in the Chinese market.
Downloads
References
Meituan. Company profile and news. Bloomberg.com. Bloomberg. Retrieved from: https://www.bloomberg.com/profile/company/3690:HK?leadSource=uverify+wall.
Meituan. Dianping becomes the first worldwide on-demand delivery platform to process more than 10 million orders and deliveries per day. Wayback Machine. 2017. Retrieved from: https://web.archive.org/web/20170615042020/http://www.fox14tv.com/story/35003690/meituan-dianping-becomes-the-first-worldwide-on-demand-delivery-platform-to-process-more-than-10-million-orders-and-deliveries-per-day.
Smith, C. 30 interesting Meituan Facts and Statistics, DMR. 2022. Retrieved from: https://expandedramblings.com/index.php/meituan-stats-facts/.
Meituan. Meituan is a technology retail company. 2024. Retrieved from: https://www.meituan.com/.
Shibboleth authentication request. 2024. Retrieved from: https://orbis-bvdinfo-com.ezphost.dur.ac.uk/version-20221222/Orbis/1/Companies/report/Index?backLabel=Back+to+Key+information&format=_workSheet&WorkSheetSection=PROFIT_LOSS_ACCOUNT&uniqueId=KY41094WB_IC&sl=1672854899686.
Xiang Yu, Xiang Yu et al. Understanding the beginning of a pandemic: China’s response to the emergence of covid-19. Journal of Infection and Public Health. 2020.
Covid-19's impact on China's industries. China.org.cn - China news, business, travel & language courses. 2024. Retrieved from: http://www.china.org.cn/business/covid-19-economic-impact/node_8018307.html.
Flannery, R. Doing business in China is getting harder: U.s.-china business forum, Forbes. Forbes Magazine. 2022. Retrieved from: https://www.forbes.com/sites/russellflannery/2022/08/13/doing-business-in-china-is-getting-harder-us-china-business-forum/?sh=2fe18d864e22.
Nearly half a million Chinese companies close as pandemic batters’ economy. South China Morning Post. 2020. Retrieved from: https://www.scmp.com/economy/china-economy/article/3078581/coronavirus-nearly-half-million-chinese-companies-close-first.
China population (live). Worldometer. 2024. Retrieved from: https://www.worldometers.info/world-population/china-population/.
Perera, R. The PESTLE analysis. Nerdynaut, 2017.
Bruijl, D. G. H. T. The relevance of Porter's five forces in today's innovative and changing business environment. SSRN, 2018: 3192207.
Dälken, F. Are porter’s five competitive forces still applicable? a critical examination concerning the relevance for today’s business (Bachelor's thesis, University of Twente), 2014.
Chinafy. What is Meituan and how to get started. Retrieved from: https://www.chinafy.com/china-tech/what-is-meituan-and-how-to-get-started.
Dragnić, D. Impact of internal and external factors on the performance of fast-growing small and medium businesses. Management-Journal of Contemporary Management Issues, 2014, 19 (1): 119 - 159.
Downloads
Published
Conference Proceedings Volume
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
