The Integration of Two-dimensional Culture and Local Culture: A Case Study of the Global Sensation “Genshin Impact”

Abstract

Genshin Impact stands out as a highly successful two-dimensional game, which effectively integrates two-dimensional culture with local cultural elements to create a unique charm within the game. This study focuses on Genshin Impact and utilizes communication science theories, particularly those related to localization. Additionally, it delves into the historical process of two-dimensional culture. By conducting a comprehensive analysis of the two-dimensional and local culture content presented within the game, this paper aims to explore the process of reinterpretation and integration of two-dimensional culture under the influence of the local context. Additionally, this research provides suggestions on how to create excellent popular culture products. Genshin Impact serves as a prime example of how contemporary media can harmoniously merge elements from distinct cultural backgrounds, ultimately captivating a global audience. Understanding this fusion of cultures within such a successful product provides valuable lessons for the broader realm of cultural exchange and entertainment media.