The Development of South Korean Idol Culture and Its Global Influence: Take TVXQ as an example

Abstract

This paper studies the development process of Korean idol culture taking “Tong Vfang Xien Qi” (TVXQ) as an example, aiming to reveal the reasons for the development of idol culture and its impact on the world economy. The paper further analyzes its successful models for the development of related industries in China. This study establishes the general direction of the research based on the literature of previous studies and collects relevant data to discuss about this relevant topic. It finally draws a conclusion, which includes the following research results. First, the economic value of Korean idol groups is high; Second, the support of the Korean government is strong; and last, the industrial chain of Korean idol culture is complete and radiates the world economy. The conclusion further illustrates the significance of the above conclusions for China. At the same time, the study argues that relying solely on the current situation of China’s idol culture industry is not enough to support further development and further calls to learn from the experiences of South Korea.