The Globalization of Chinese Games from Perspective of Cross-Cultural Communication: Taking Genshin as an Example

Abstract

This study aims to explore the current status and historical significance of the Chinese RPG mobile game “Genshin” as a carrier of Chinese culture going global. This paper first investigates and analyzes cross-cultural communication in Genshin, delving into the ways in which the game facilitates cultural exchange. The main purpose is to determine the feasibility of using games as a novel cultural exchange medium and to provide practical suggestions and feasibility references for the development of Chinese two-dimensional mobile games and cultural industries. By doing so, it aspires to contribute to the global promotion of Chinese culture. Research findings highlight that video games, serving as conduits for culture to “go global”, can take advantage of their unique strengths to enhance cultural acceptable. This not only enriches the content of culture but also aids in the dissemination of Chinese cultural elements. Through this examination, the study demonstrates how the gaming industry can play a pivotal role in advancing cross-cultural understanding and appreciation.