Trends in the Chinese Ancient Architecture Tourism Market and Research on Ancient Architecture Preservation

Abstract

Ancient architecture, as an important symbol of Chinese culture, carries rich historical and cultural value and is crucial for the inheritance of culture. In the present, how to balance tradition with modernity, inheritance with development, and exploitation with preservation is an issue that cultural heritage protection must confront. This article combines stratified sampling and simple random sampling methods with questionnaire research, and conducts in-depth interviews with staff at ancient architectural sites to understand the status of ancient building protection. The study first uses statistical charts to describe the baseline characteristics of respondents and their current interest in ancient architectural tourism. Subsequently, structural equation modeling is used to assess the importance of indicators, and analytic hierarchy process is applied to determine the priority of key needs, in order to precisely meet the needs of the public. Finally, Logistic regression models are used to analyze the sensitivity of different gender, occupation, and family background groups to the ancient architectural tourism market. The research indicates that the external tourism environment and atmosphere have a significant impact on the experience and attractiveness of ancient architectural tourism. Therefore, in the process of promoting ancient architectural tourism, attention should be paid to the optimization of the tourism environment and the improvement of tourism service quality to enhance public interest and willingness to participate.