Shi, Hanyue, and Shuping Zhang. “Research on The Influence Mechanism of Live Streaming Atmosphere on Consumers’ Willingness to Spend Impulsively”. Transactions on Economics, Business and Management Research 11 (November 5, 2024): 385–392. Accessed July 21, 2026. https://wepub.org/index.php/TEBMR/article/view/4262.