YANG, Ziming. Brand Culture and Sports Consumption Behaviour: Drivers and Economic Effects - The Case of the NBA. Transactions on Economics, Business and Management Research, [S. l.], v. 14, p. 413–417, 2024. DOI: 10.62051/2xeszx21. Disponível em: https://wepub.org/index.php/TEBMR/article/view/4814. Acesso em: 14 feb. 2026.