ZHANG, Ce; HUANG, Yixin; LI, Liyang. The Impact of The Star Effect and E-Marketing Strategy in Basketball Events -Taking NBA and CBA as Examples. Transactions on Economics, Business and Management Research, [S. l.], v. 13, p. 428–434, 2024. DOI: 10.62051/ewcz4k04. Disponível em: https://wepub.org/index.php/TEBMR/article/view/4518. Acesso em: 1 may. 2026.