ZHANG, Zhixian. Analyzing The Influential Factors of Sports Brands on Brand Equity. Transactions on Economics, Business and Management Research, [S. l.], v. 13, p. 412–421, 2024. DOI: 10.62051/zbqrwp21. Disponível em: https://wepub.org/index.php/TEBMR/article/view/4516. Acesso em: 18 apr. 2026.