ZHOU, Yingran. Marketing Strategy Analysis Based on the 4P Theory: A Case Study of Sephora. Transactions on Economics, Business and Management Research, [S. l.], v. 13, p. 136–140, 2024. DOI: 10.62051/y3dh7410. Disponível em: https://wepub.org/index.php/TEBMR/article/view/3817. Acesso em: 30 jan. 2026.