LI, Yichen. Analysis of the Internet Marketing Strategy of Electronic Games --- Taking Hongkai: Star Rail as an Example. Transactions on Economics, Business and Management Research, [S. l.], v. 13, p. 116–121, 2024. DOI: 10.62051/fs3mvj28. Disponível em: https://wepub.org/index.php/TEBMR/article/view/3751. Acesso em: 13 aug. 2026.