LI, Ruobing; WANG, Xueting; WU, Shihong. Analysis of New Marketing Initiatives on E-Commerce Platforms: A Case Study Based on Pinduoduo’s "10 Billion Subsidies". Transactions on Economics, Business and Management Research, [S. l.], v. 13, p. 68–73, 2024. DOI: 10.62051/wpj74g52. Disponível em: https://wepub.org/index.php/TEBMR/article/view/3737. Acesso em: 8 jun. 2026.