HONG, Shengyang. Data-driven precision marketing strategy and its effect measurement. Transactions on Economics, Business and Management Research, [S. l.], v. 12, p. 59–64, 2024. DOI: 10.62051/d63mm017. Disponível em: https://wepub.org/index.php/TEBMR/article/view/3799. Acesso em: 1 mar. 2026.