SHI, Hanyue; ZHANG, Shuping. Research on The Influence Mechanism of Live Streaming Atmosphere on Consumers’ Willingness to Spend Impulsively. Transactions on Economics, Business and Management Research, [S. l.], v. 11, p. 385–392, 2024. DOI: 10.62051/kppy4e83. Disponível em: https://wepub.org/index.php/TEBMR/article/view/4262. Acesso em: 29 apr. 2026.