CHEN, Xiaoxuan; LIANG, Zilin. Research on Brand Positioning Strategy and Brand Extension Strategy of Platform Enterprises——Taking TikTok as an Example. Transactions on Economics, Business and Management Research, [S. l.], v. 11, p. 220–225, 2024. DOI: 10.62051/cg4y7y05. Disponível em: https://wepub.org/index.php/TEBMR/article/view/3482. Acesso em: 29 apr. 2026.