XIAO, Junze. Analysis of Apple’s Integrated Marketing Strategy and Research on Brand Image Enhancement. Transactions on Economics, Business and Management Research, [S. l.], v. 11, p. 201–205, 2024. DOI: 10.62051/z0e5ds71. Disponível em: https://wepub.org/index.php/TEBMR/article/view/3479. Acesso em: 31 oct. 2025.