MA, Jie. Marketing Strategy Study of Marvel Studios’ Marvel Cinematic Universe. Transactions on Economics, Business and Management Research, [S. l.], v. 9, p. 38–45, 2024. DOI: 10.62051/bfm5he42. Disponível em: https://wepub.org/index.php/TEBMR/article/view/2680. Acesso em: 2 may. 2026.