BAO, Jingwen. Commercial Operation and Marketing Strategies of Sporting Events. Transactions on Economics, Business and Management Research, [S. l.], v. 8, p. 292–297, 2024. DOI: 10.62051/yax15343. Disponível em: https://wepub.org/index.php/TEBMR/article/view/2903. Acesso em: 21 jul. 2026.