ZHANG, Lining. Study on the Influence of Live Broadcast Characteristics on Customer Value Co-Creation Behaviors: The Mediating Role of Interactive Attitudes. Transactions on Economics, Business and Management Research, [S. l.], v. 7, p. 206–215, 2024. DOI: 10.62051/0k5x8a59. Disponível em: https://wepub.org/index.php/TEBMR/article/view/1897. Acesso em: 17 apr. 2026.