YU, Yang. Cross-cultural Strategic PR Practices of Multinational Corporations in the Context of Globalization and The Effectiveness Evaluation. Transactions on Economics, Business and Management Research, [S. l.], v. 5, p. 337–341, 2024. DOI: 10.62051/yfd9b524. Disponível em: https://wepub.org/index.php/TEBMR/article/view/1126. Acesso em: 13 aug. 2026.