Research on the Sneaker Hype Business Model
DOI:
https://doi.org/10.62051/750gd963Keywords:
Irrational buying; Sneaker hype; Co-branding.Abstract
There are a lot of irrational purchases in the sneaker market today. People are amazed at the price of all kinds of sneakers. The shoes we wear for sports or to match our clothes can reach luxury prices. Under the hype of various brands and various marketing strategies, the price of a pair of shoes has been able to compete with the major luxury goods on the market. People buy shoes in the name of love and then monopolize the market and then harvest them at a higher price. This paper analyzes the psychology of consumers and the motivation of purchasing behavior. And for the current market environment to make in-depth research and discussion. This article is mainly on the current situation of the shoe market and create such a situation of the reasons for analysis. People need to realize what they really want, not just to get attention or make a second sale. We need to be able to have our own opinions and needs in the marketplace, so that we are not influenced by the overwhelming propaganda and the words of other consumers. Do not be impulsive or regret about your choice. Sneakers are a necessity in our daily life, not a luxury, so we should not let it circulate in the market at such a high price.
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