The Promotion Effect of Rural Sports Events on the Local Economic Development
DOI:
https://doi.org/10.62051/7vzma717Keywords:
Village BA Model; Rural Economic Development; Sports Events; Brand Promotion; Community Engagement.Abstract
The Village BA model, which originated in Taipan Village, Guizhou, China, offers an innovative framework for rural economic development through the strategic implementation of sports events. This model focuses on several key areas: first, it advocates for significant investment in rural infrastructure, which includes improving facilities that cater to both locals and tourists. Second, it emphasizes the enhancement of visitor reception standards to create a welcoming atmosphere. Additionally, the development of a strong event brand is crucial for attracting tourists and investors alike, which in turn stimulates economic growth. The model also highlights the need for robust policy support, specialized training programs, and ongoing infrastructure improvements, ensuring that it can be successfully replicated in other rural areas. Moreover, fostering community engagement and promoting collaboration across various sectors are essential for the sustainability and long-term success of these initiatives. Ultimately, the Village BA model has the potential to deliver substantial economic benefits and enduring prosperity to rural communities.
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References
[1] Y. Liu, a Chinese "village competition" craze that has spread overseas, People's Daily Overseas Edition 9 (2023).
[2] China Daily, A league of its own: Village basketball ignites development in Taipan village, (2023).
[3] The People's Government of Guizhou Province, "The birthplace of the village "BA" Taipan Village, Taijuan County: "A window to observe Chinese-style modernization" (2023).
[4] F.R. Peng, Why did Guizhou “Village BA” go viral?, Guizhou Daily (2022) 8.
[5] F. Kuang, The cultural study of “Village BA” in Southeast Guizhou from an aesthetic perspective, Guizhou Ethnic Studies, 44 (2023) 166-172.
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