Coco Chanel’s Design Management Method and Fashion Revolution

Abstract

Taking biography as the main research material, this paper systematically explores a real Coco Chanel from the aspects of her life, spirituality and changes of the times. The paper analyses the "Queen of Fashion's" pursuit of simplicity and comfort, the clothes she designed, as well as the creation of mysterious and distinctive perfumes and magnificent jewellery. The tragedy of her childhood did not stop Chanel from becoming a pioneer of world fashion. Even with her emotional ups and downs, she still broke through in the fashion, art and even business worlds with her strong and independent attitude, and also influenced a generation of women to strive for freedom and independence.