Analyzing The Strategies for Enterprises to Realize A Win-Win Situation in International Cooperation

Abstract

China's gaming sector accounts for a significant portion of the global market. However, it is unclear why Blizzard is willing to abandon the Chinese market and terminate their deal with NetEase without hesitation. This article examines the reasons for the abrupt termination of the longstanding partnership between NetEase and Blizzard, which had been collaborating for 14 years. The objective of this study was to examine how businesses should develop collaboration strategies in order to achieve mutually beneficial outcomes in international business partnerships. The application incorporates cultural dimension theory, resource dependence theory, and industrial organization theory. This article focuses on the resolution of the dispute between NetEase and Blizzard, specifically addressing the communication barriers arising from cultural differences, the fair distribution of resources, market rivalry, and conflicts of interest. Simultaneously, it proposes three recommendations for NetEase to foster cross-cultural teams, establish explicit collaboration tactics, and gain a profound understanding of competitors' requirements. This article provides guidance for enterprises to facilitate seamless international cooperation. Additionally, it holds significance in terms of stabilizing the global situation and expediting the process of economic globalization.