The Effectiveness of Non-verbal Communication on Negotiation Outcomes

Zhihan Zhou

doi:10.62051/2fxtf216

Authors

Zhihan Zhou

DOI:

https://doi.org/10.62051/2fxtf216

Keywords:

Disney, Pixar, Facial Expression, Body Posture, Eye Contact.

Abstract

From 2005 to 2006, there was a rise in the popularity of 3D pictures, while Disney's secondary films saw a dip. Disney recognized the need to use sophisticated 3D animation technology and foster creativity. Consequently, Disney purchased Pixar on January 24, 2006. The objective of the research is to investigate the impact of non-verbal communication on negotiations. This study will provide a comprehensive examination of Disney's purchase of Pixar using box office statistics, experimental data, cultural dimension theory, and communication theory. The ability to convey facial and emotional cues is one of the primary factors. Body position and spatial distance play a role in the second explanation. The third aspect is maintaining direct visual contact with the eyes. This dissertation addresses a research vacuum by examining the significance of non-verbal communication in the successful negotiations between Disney and Pixar. It improves one's negotiation skills and comprehension of how certain non-verbal messages may aid in achieving successful agreements.

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