Analysis of Apple's Investment Environment and Investment Value

Authors

  • Xiwen Liang

DOI:

https://doi.org/10.62051/1wwwvm35

Keywords:

Investment Environment; Investment Value; Macro Economy; Analytical Tool.

Abstract

Scientific and technological innovation is the core and driving force of economic development, and the technology companies represented by Apple Inc. have always been the focus of the capital market. This paper takes Apple as the research object, analyzes the external macroeconomic environment in the development process of Apple, and further uses Porter's five forces analysis, PESTEL analysis, stock analysis, SWOT analysis, ESG analysis tools to comprehensively analyze the investment value of Apple.

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References

Simic N, Jovicic T. FUNDAMENTAL ANALYSIS OF THE APPLE COMPANY[J]. Economic and Social Development: Book of Proceedings, 2023: 97-106.

Chen Z, Li Y, Huang R. An Investigation of the Investment Projects for Apple’s Future Development Based on SWOT Analysis and Fisher Model[C]//Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China. 2023.

Tien N H, Thoi B V, Chi D T P. Comparative analysis of international marketing strategies of Apple and Oppo[J]. International Journal of Research in Marketing Management and Sales, 2020.

Jorgenson D W, Weitzman M L, ZXhang Y X, et al. Apple's Stock Price: How News Affects Volatility[J]. AC Investment Research Journal, 2023, 220(44).

Liu Z. Analysis of Apple Inc.’s Innovation Dilemma From the Perspective of Leadership[C]//6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020). Atlantis Press, 2021: 551-554.

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Published

31-03-2024

How to Cite

Liang, X. (2024). Analysis of Apple’s Investment Environment and Investment Value. Transactions on Economics, Business and Management Research, 5, 309-313. https://doi.org/10.62051/1wwwvm35