DU, Guoguang; JACQULINE THAM. Optimize Brand Culture Positioning to Improve Customer Perception of Brand Image and Purchase Intention. International Journal of Social Sciences and Public Administration, U.K., v. 4, n. 1, p. 207–218, 2024. DOI: 10.62051/ijsspa.v4n1.22. Disponível em: https://wepub.org/index.php/IJSSPA/article/view/3187. Acesso em: 26 may. 2026.