LONG, Yujia. Advertising Appeal and Emotional Awakening: The Influence of Rational and Emotional Beauty Advertisements on Consumer Purchase Intention. International Journal of Social Sciences and Public Administration, U.K., v. 2, n. 3, p. 301–308, 2024. DOI: 10.62051/ijsspa.v2n3.42. Disponível em: https://wepub.org/index.php/IJSSPA/article/view/1541. Acesso em: 2 jun. 2026.