WU, Yuran. How Short Video Marketing on Xiaohongshu Empowers Brand Growth in the New Media Environment: A Case Study of Perfect Diary Cosmetics Analyzing Content Marketing and User Word-of-Mouth Effects. International Journal of Social Sciences and Public Administration, U.K., v. 5, n. 3, p. 74–80, 2024. DOI: 10.62051/ijsspa.v5n3.11. Disponível em: https://wepub.org/index.php/IJSSPA/article/view/4979. Acesso em: 25 may. 2026.