Narrative and Communication Analysis of Advertising Placement in the Short Video Era

Take the Blogger "Art Cauliflower" as an Example

Authors

  • Yucheng Wang

DOI:

https://doi.org/10.62051/ijsspa.v4n1.53

Keywords:

Short Video Era, Short Video Advertising, Communication, Narrative

Abstract

In today's era, short videos appear more and more frequently in people's life. The focus of the development of the advertising industry is gradually getting closer to short video, and short video platforms are gradually replacing traditional media such as newspapers and TV as a new way of communication. Therefore, in order to achieve outstanding communication effect, it is necessary to change the content and form of the video to make it more close to the audience's preferences. In order to better develop the short video advertising, the article will take the short video blogger "Art Cauliflower" as an example to analyze the short video advertising from two aspects of narrative and communication, and put forward relevant suggestions for the current short video.

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References

[1] Zhang, J. (2016). Wes Anderson's Master of Arts in Studies in Film Aesthetic Style. Thesis of Qufu Normal University.

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[3] Ding, M. (2023). Analysis on the winning way of short video advertising creation-- Take "artistic cauliflower" as an example. Western Radio and Television, 07: 127-129.

[4] Cheng, R. (2024). Analysis of short video advertising from the perspective of narrative theory -- Take the TikTok platform as an example. Reporter Cradle, 04: 129-131.

[5] Yi, Y. (1994). The basic orientation of the art (at the bottom). The World Art, 04: 52-56.

[6] Liang, X.W. (2023). -- Take MAIA ACTIVE video advertising as an example. Beauty and Times (top), 05: 80-83.

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Published

23-08-2024

Issue

Section

Articles

How to Cite

Wang, Y. (2024). Narrative and Communication Analysis of Advertising Placement in the Short Video Era: Take the Blogger "Art Cauliflower" as an Example. International Journal of Social Sciences and Public Administration, 4(1), 454-459. https://doi.org/10.62051/ijsspa.v4n1.53