A Study on the Visual Translation of Xianju County's Image Based on Cultural Gene Decoding

Kai Wang

doi:10.62051/

Authors

Kai Wang

DOI:

https://doi.org/10.62051/

Keywords:

Cultural Genes; Visual Translation; County Image; Symbology; Xianju County.

Abstract

Objective: To address the homogenization of visual expression and the marginalization of deep-seated cultural genes in Xianju County, this study explores a systematic translation path for cultural genes into visual symbols. Methods: Based on cultural gene theory, a "screening-decoding-translation-evaluation" method chain was constructed. Core genes were screened using a dual-dimensional index of material and non-material aspects and a three-dimensional model of "recognition-exclusivity-activity." Semiotic theory was applied for visual transformation, and a questionnaire was used for empirical testing. Results: The constructed county-level visual identity system received positive feedback in terms of cultural recognizability, regional relevance, and application willingness, effectively enhancing public cultural identification. Conclusion: This research provides a replicable path for the revitalization of county-level cultural resources and the construction of a visual image, and has practical significance for promoting the transformation of cultural resources into brand assets.

References

[1] Fan Wenjing, Liu Bixian, Huo Sijia. Research on gene identification and genetic evolution mechanism of place name cultural landscape - a case study of Beijing [J]. Arid Zone Resources and Environment, 2025, 39(06):59-67. DOI:10.13448/j.cnki.jalre.2025.097.

[2] Liu Linlin, Zhan Qinchuan, Du Guolong, et al. Research on the construction and design application of cultural gene map of Huangzhong piled embroidery[J]. Design, 2024, 37(11): 28-31. DOI:10.20055/j.cnki.1003-0069.001834.

[3] Yan Hanchen, Weng Chunmeng, Zeng Kexin. Research on the design of "Wuhan Gifts" based on the translation of industrial cultural genes [J]. Packaging Engineering, 2024, 45(24):344-357. DOI:10.19554/j.cnki.1001-3563.2024.24.035.

[4] Zhang Huijuan, Jia Lina. Pattern analysis of the four gods tile end pattern in Han Dynasty under the theory of Saussure's semiotics and its application in silk scarf design [J]. Design, 2023, 36(15): 30-33. DOI: 10.20055/j.cnki.1003-0069.001054.

[5] Ding Ye, Ye Chiyue, Ma Renfeng. Spatiotemporal distribution evolution and influencing factors of intangible cultural heritage in Zhejiang Province [J]. Journal of Sichuan Normal University (Social Sciences Edition), 2016, 43(04):61-66. DOI:10.13734/j.cnki.1000-5315.2016.04.008.

[6] Qian Wenhua, Zhang Wei. A Study on Regional Cultural Heritage from the Dialect Idioms of Xianju[J]. Journal of Taizhou University, 2010, 32(05): 14-18.DOI:10.13853/j.cnki.issn.1672-3708.2010.05.002.

[7] Xianju County Local History Compilation Committee. Guangxu Xianju County Gazetteer (Annotated Edition) [Z]. Shanghai: Tongji University Press, 1990: 112.

[8] Liu Zhaohui. Reproduction of cultural landscape belts: A study on leisure and cultural tourism along ancient roads in Zhejiang Province [J]. Journal of Guangxi University for Nationalities (Philosophy and Social Sciences Edition), 2018, 40(03): 50-56.

[9] Qu Qunping. The modern dilemma and practical transformation of filial piety culture: the experience of “filial piety in Xianju, Zhejiang” [J]. Governance Research, 2019, 35(01): 114-121. DOI: 10.15944/j.cnki.33-1010/d.20181023.001.

[10] Chen Saidi. A Study on the Spatial Morphology of Ancient Village Settlement and Dwellings in Gaoqian, Taizhou City under the Background of New Urbanization [D]. Zhejiang Normal University, 2017.

[11] Lu Chengren. Bio-social synergy mechanism and innovative development of cultural heritage - a case study of the Yangmei heritage practice in Xianju[J]. Folklore Studies, 2025, (02): 130-144+160. DOI: 10.13370/j.cnki.fs.2025.02.005.

[12] Li Yingke. Cultural Heritage Protection: Contemporary Construction of Value and Realization Path [J]. Chinese Cultural Heritage, 2025, (03): 38-48.

[13] Wang Feiling. The art of lanterns in Xianju, southern Zhejiang[J]. Decoration, 2004, (09): 111. DOI: 10.16272/j.cnki.cn11-1392/j.2004.09.055.

[14] Xie Peiyao, Bai Zhen, Xie Benchao, et al. Symbolic construction and meaning interpretation of the "Nine Lions Picture" ritual [J]. Journal of Physical Education, 2024, 40(01): 75-81+2. DOI:10.16419/j.cnki.42-1684/g8.2024.01.011.

[15] He Xiangwen. Research on the construction strategy of urban image visual identification system under regional cultural background [J]. Packaging Engineering, 2021, 42(06): 247-257. DOI:10.19554/j.cnki.1001-3563.2021.06.035.

[16] Li Shule. Research on the planning and design of Lankao County's image system under the background of rural revitalization [J]. Design, 2023, 36(22):78-81. DOI:10.20055/j.cnki.1003-0069.001335.