LYU, Shaofeng; MUSA, Rosidah; DING, Xuehui. The Influencing Factors of Influencer on Consumers’ Purchase Intention in Live Marketing. International Journal of Global Economics and Management, London, U.K., v. 4, n. 2, p. 451–457, 2024. DOI: 10.62051/ijgem.v4n2.51. Disponível em: https://wepub.org/index.php/IJGEM/article/view/3741. Acesso em: 26 may. 2026.