MAI, Jiajun. Data-Driven Market Segmentation: K-means Clustering and STP Analysis in Mainland China’s Sportswear Industry. International Journal of Global Economics and Management, London, U.K., v. 4, n. 1, p. 6–12, 2024. DOI: 10.62051/ijgem.v4n1.02. Disponível em: https://wepub.org/index.php/IJGEM/article/view/3235. Acesso em: 28 apr. 2026.