YI, Ding. Research on Marketing Strategy of Social E-commerce Platform Based on 4R Marketing Theory-Taking Pinduoduo as an Example. International Journal of Global Economics and Management, London, U.K., v. 3, n. 1, p. 191–195, 2024. DOI: 10.62051/IJGEM.v3n1.20. Disponível em: https://wepub.org/index.php/IJGEM/article/view/1699. Acesso em: 19 jun. 2026.