LIAO, Tianyue. Influence of fan loyalty on fans’ behavior of purchasing products endorsed by idolized idol’ brands: Taking Korean idol star NCT’s fan base in China as an example. International Journal of Global Economics and Management, London, U.K., v. 2, n. 3, p. 207–214, 2024. DOI: 10.62051/IJGEM.v2n3.23. Disponível em: https://wepub.org/index.php/IJGEM/article/view/1327. Acesso em: 15 jul. 2026.