JIANG, Yuchen. The marketing strategy of enterprises for China’s sinking market under the trend of live e-commerce. International Journal of Global Economics and Management, London, U.K., v. 1, n. 1, p. 35–40, 2023. DOI: 10.62051/ijgem.v1n1.06. Disponível em: https://wepub.org/index.php/IJGEM/article/view/413. Acesso em: 7 aug. 2026.