Analysis of Commercial Realization Path of Automobile New Media based on AISAS Model

Authors

  • Shuai Fu
  • Dingyi Yuan
  • Lin Zhang

DOI:

https://doi.org/10.62051/ijsspa.v3n2.54

Keywords:

Trill, AISAS Model, Automotive New Media

Abstract

With the continuous development of the new media industry, major Internet giants are also competing to emerge. Tiktok, B station and wechat have become important nodes linking people and society. With the continuous improvement of people's living standards, the new media of the automobile industry, as another market segment in the field of new media, has its own unique publicity points in terms of popularization, fun and gimmicks. Based on the analysis of AISAS model, this paper analyzes the commercial status of new media in the automotive industry under this model from the aspects of user attention, information interest points, interest search, search action and opinion sharing, and explores the potential path of new media realization in the automotive industry.

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References

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Li Qingchun. Media Integration Advertising Communication Strategies from the Perspective of AISAS Theory [J]. Journalism Knowledge, 2012(01): 63-64.

Wang Xiwei, Li Shimeng, Wang Nanaxue, et al. Influencing Factors and Empirical Study of User Information Interaction Willingness in the New Media Environment: Taking Automotive New Media as an Example [J]. Library and Information Work, 2017, 61(15): 15-24. DOI:10.13266/j.issn.0252-3116.2017.15.002.

Zheng Yandan, Gu Zetao, Luo Jianhuo, et al. Research on the Influencing Factors of College Students' Participation in the Internet Celebrity Economy Based on AISAS Theory: Taking TikTok App as an Example [J]. Market Weekly, 2020(04): 138-141.

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Published

26-06-2024

Issue

Section

Articles

How to Cite

Fu, S., Yuan, D., & Zhang, L. (2024). Analysis of Commercial Realization Path of Automobile New Media based on AISAS Model. International Journal of Social Sciences and Public Administration, 3(2), 442-449. https://doi.org/10.62051/ijsspa.v3n2.54

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