Brand Communication and Industrialized Marketing from Detective Conan

Authors

  • Qiyue Zhang

DOI:

https://doi.org/10.62051/ijsspa.v3n2.43

Keywords:

Anime, Anime Industry, Conan, Brand Communication, Industrial Marketing

Abstract

Japanese animation occupies an important position in the global animation field by virtue of its unique innovation, distinctive ethnicity and fun, and the culture of animation has penetrated into all levels of Japanese society, and at the same time, it has brought great benefits to the Japanese economy, and has even had a far-reaching influence in China. This paper takes the successful anime case "Detective Conan" as the object to study the development law of Japanese anime, and analyzes it from the aspects of brand communication and marketing strategy, in order to find the practical significance of Japanese anime branding and industrialization.

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References

Chen, B. (2008) The development history of Japan's animation industry and its characteristics. Foreign History Studies, 03: 79-83.

Jing, H. (2006) The development of Japan's animation industry and its impact on the world. Japanese Studies, 04:133-144.

Jiang, B. (2009) Contemporary animation brand marketing strategy research, Foreign Investment in China, 6: 195.

Qiu, P., Seo, Q. (2007) The interpretation and analysis of Miyazaki Hayao's Princess Mononoke. Movie Review, 10:16-17.

Shao, M. (1985) How to look at commercial movies and art movies, Mission. Popular Cinema, 1.

Zhang, Y., Wu, G. (2001) Art and market are opposites. Film Art,.3:13-8.

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Published

26-06-2024

Issue

Section

Articles

How to Cite

Zhang, Q. (2024). Brand Communication and Industrialized Marketing from Detective Conan. International Journal of Social Sciences and Public Administration, 3(2), 350-355. https://doi.org/10.62051/ijsspa.v3n2.43

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