Research on the Image of Yanqing in Mainstream Media Coverage of the Winter Olympics

Authors

  • Jie Yang
  • Bingxin Du

DOI:

https://doi.org/10.62051/ijsspa.v3n2.14

Keywords:

Beijing Winter Olympics, Yanqing, Media Image, Mainstream Media

Abstract

The successful hosting of large-scale sports events can assist in the construction and dissemination of urban media image, and enhance urban competitiveness. This article mainly takes news reports on Yanqing from three mainstream media outlets, namely People's Daily, Beijing Daily, and Beijing Evening News, during the Winter Olympics as research samples. Using methods such as content analysis, the article analyzes Yanqing's urban media image from multiple perspectives by analyzing the emotional color, coverage density, themes, and keyword frequency of news reports. It presents a good media image of Yanqing built at different levels such as government, environment, culture, and society during the Winter Olympics.

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References

Shen Jianhua, Xiao Feng. The shaping of urban image by large-scale sports events [J]. Journal of Shenyang Institute of Sports, 2004 (06): 745-746+785.

Wang Yongjie, Chen Linhui, Liu Qing. The value, experience, and promotion path of promoting urban image dissemination through large-scale sports events [J]. Sports Culture Guide, 2022 (06): 36-41.

Yang Ligong, Zhu Jian, Tang Shiping. A review of text sentiment analysis [J]. Computer Applications, 2013,33 (06): 1574-1578+1607.

Li Tingting. Large scale Sports Events and Urban Image Communication [D]. Wuhan University, 2020.

Published

26-06-2024

Issue

Section

Articles

How to Cite

Yang, J., & Du, B. (2024). Research on the Image of Yanqing in Mainstream Media Coverage of the Winter Olympics. International Journal of Social Sciences and Public Administration, 3(2), 120-126. https://doi.org/10.62051/ijsspa.v3n2.14

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